It’s safe to say that on this team, science meets social. Our collective passion for creating enjoyable cannabis experiences is matched only by a love of measurable results.

Curious about what we’re up to? Get in touch.


Keenan Pascal
Co-Founder & CEO

Keenan’s true role is as our Token networker, but he backs it with a range of finance and consulting experience, a BComm and an MBA. As CEO Keenan does whatever needs doing, with a special focus on operations and financing.


Cameron O’Neil
Co-Founder & CTO

As our Token innovator, Cam works intimately on product development, research and strategy. With a BEng and MBA, Cam has extensive experience in chemical engineering and quality control — and he really, really likes molecules.


Jamie Shtay
Director of Development

His vast experience in real estate, IT and hospitality is why we’re lucky to have Jamie on our team, but it’s his hospitable nature that makes him our Token host. Jamie drives all retail development and keeps an eye on brand recognition.


Carla Mitchell
Director of Communications

Our Token wordsmith leads public relations, investor relations and all other communications initiatives. Carla followed a BA with agency and freelance communications experience.


Lauren Berkman
Director of Sales & Marketing

Lauren leads sales development and marketing strategy and is a self-proclaimed lover of data, which makes her our Token analyst. Her experience in digital marketing across North America pair with a BA Econ and an MBA.


Chad Gendall
Project Manager

Chad manages project builds and producer relations, making him our Token constructor. As a Certified Engineering Technologist and LEED Green Associate, Chad combines industrial construction know-how with an expertise in all things cannabis and hemp.



Zubair Hussain
Community Manager

Zubair is a J.D. & MBA candidate with a BA in Honours Criminology, joining the team to bring legal, marketing and sales expertise. His promotional and procedural know-how drives customer experience, making him our Token problem solver.



Meghna Srivastava

After a BSc in Information Technology, and four years in software consulting, Meghna entered her MBA to build on her project management knowledge. As our Token analyst, her technical and enterprise application skills drive systems integration.